The Lucinn Pro Handheld Filtered Showerhead (2)

Clean water is where strong, healthy hair growth starts

• #1 Filtered showerhead trusted by dermatologists
• Filters out chlorine and other impurities that strip away the natural oils from our skin & hair
• More than 250,000 happy customers around the globe

Whether your routine has one step or ten, and whether you rely on drugstore products or a $325 serum with 72 ingredients, unfiltered water means you aren't giving your skin & hair the best chance.

We take care to filter our drinking water, but the water we wash and bathe in every single day often goes unnoticed. Kick things off at "Step Zero" using the Lucinn Filtered Showerhead.

THE REASONS YOUR SHOWER WATER SHOULD BE FILTERED

Nearly all water systems add chlorine to disinfect the supply and kill bacteria like e.coli (we certainly don't want that!), but there's no need for that chlorine to be present while we shower.

Chlorine, together with hard water and other contaminants:

• Removes the natural oils from our hair & skin, leaving them dry, damaged, and irritated

• Degrades the amino acids in our hair, sapping its natural strength

• May irritate our skin and could contribute to eczema, itching, hives & rashes

• Breaks down hair lipids, making hair look less shiny, weaker, and prone to split ends

• Interacts with the natural melanin in our hair, altering your hair color

• Accelerates collagen breakdown, since heavy metals trigger the formation of free radicals